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Create a Website Maintenance Plan to Boost Your Business Internet Exposure and Sales
Like everything, nothing stands still. It is either moving forward or slowly disintegrating. Your website is being constantly refreshed and improved, or it is losing ground and becoming ineffective. A quality website maintenance plan will keep your website functioning at peak levels 24/7.
How is this Accomplished?
Several key areas of your website maintenance plan are addressed. These areas are crucial because they not only keep information up-to-date they improve functionality and search engine positioning. Some key maintenance plan factors include:
Keyword Density Monitoring – Did you know that using too many or too few specific words on a web page can have huge effects on how Google and Yahoo understand the content? This is a major factor if you want easy and free search engine placement.
Meta Tags Improvement – Meta tags are crucial for online success. They need constant modifications to work effectively. Website maintenance plans can keep your tags exactly where they ought to be.
Content Additions/Revisions – As your business grows and improves, the content on your web pages will constantly change according to new developments. But if the content isn’t updated properly it can seriously hurt many areas of your online presence.
Navigation Trouble-Shooting – Easy navigation is so overlooked. Surely you have seen websites that confused your mind because it bombarded you with too many choices all at once. The navigation structure of your site can make the difference between surfer frustration and surfer happiness.
Overuse of Flash and JavaScript – 10 years ago a blast of fancy web additions struck like a lightening bolt. Everyone (especially web designers) wanted web content to flash and move and perform circus acts. Today it is proven that too much glitter and flash means death for any serious business website.
Email Campaign Creation – An effective, down to earth email campaign can save huge amounts of time and promote your products while you sleep. There are very proven and specific ways to successfully go about it.
Webpage Composition Alterations – Some simple alterations on your web pages’ layout can make gigantic improvements on how your customers engage with the information.
Image Optimization – Don’t let huge photo and image files on your site slow your pages down. You only have 15 seconds to make a good impression.
Analyzing Website Statistics – Of all maintenance plans this is the most important part. Did you know that everything that happens on the Internet is 100% traceable? Paying close attention to your website’s statistics is imperative to create a truly forceful, successful online presence.
Article Writing Submissions – You don’t need to be a writer for the New York Times to write articles pertaining to your business or products and services. In fact, you are the only one who truly knows every detail about your business. You can easily learn how to write an effective article within 30 minutes.
Dead and Orphaned Links Check – Links that no longer have any connection to your website can harm your site’s structure and cause search engines to drastically penalize your site for this type of neglect – and some of these links can be hidden.
Link Popularity Creation – Stop wasting time linking your website to other websites that Google doesn’t value. There is a much better way to create useful links: Have VALUABLE websites link to YOUR website. Creating a high link popularity takes time and must be handled properly to work for you.
Grand River Webs Maintenance Plans start at $100 per month depending on the size and functionality level of your website.
